Crew profiles are short professional bios of each crew member on board. The reason behind them is to provide a human connection between the client and the vessel. After all, no matter how luxurious the boat is, the crew makes it all worth it.
As a Chief Stew, you will likely be in charge of writing the crew profiles. These bios will be shared with the yacht charter brokers or management company and used in the vessel's Welcome Guest Book, specifically if you work on a Charter Yacht.
Grab the MKSB Welcome Guest Book Templates here.
Alright, let's talk about how to write them. The first thing you need to do is gather your content; this means either having a one-on-one conversation with the crew members or having a copy of their CVs. You want to ensure you have essential information like:
Photo
Position
Name
Place of birth
Time onboard or in the industry
Personal qualities
Professional accomplishments
Hobbies or personal accomplishments
Once you’ve gathered the information, it’s time for the fun, creative part of the process. Aim to keep profiles short and sweet—ideally no more than five sentences. This makes them easy to read and keeps the reader’s attention. Write with a light, approachable tone so the profiles feel engaging and fun—after all, you don’t want to bore your clients or lose their interest halfway through.
Here are two examples:
Meet Mary Smith – our holistic stewardess and relaxation queen!
Born in beautiful South Africa, a land known for its wild coastlines, breathtaking nature, and warm hospitality, Mary brings that same spirit of vibrance and care wherever she goes. As a certified yoga instructor, holistic practitioner, and massage therapist, she loves sharing her passion for health, relaxation, and mindfulness with our guests. When she’s not onboard, you’ll find her painting or recharging in nature.
With her unique mix of experience, creativity, and heart, Mary makes each guest’s journey on M/Y Yachts Mermaids truly special and memorable.
Or you can try a different format:
Sam Wilson
Position: Head Chef
Born and raised in Auckland, New Zealand, Sam first set out to study nursing before realizing his true passion was in the kitchen. He began cooking in local restaurants, honing his skills and building a love for creating memorable dishes.
His career then took him to the UK, where he worked in some of London’s most prestigious restaurants. In 2009, he joined the yachting industry, blending his passion for travel with his love of international cuisine.
Sam’s style focuses on health and nutrition, using organic produce whenever possible. Guests onboard can look forward to a dining experience that is not only delicious and beautifully presented but also nourishing—leaving them satisfied, energized, and eager for the next meal.
Nationality: New Zealand
Languages: English & Maori
Previous Yachts: M/Y Luz 115m, M/Y K 46m, M/Y Sun 85m, M/Y Mar 55m
MICHELIN Restaurants: The Ledbury (London), Alain Ducasse at The Dorchester (London)
Interests: Jujitsu, Martial Arts, Photography, Horse riding, Surfing, Hunting, and Nutrition
Have fun creating the profiles, and if, by any chance, writing is not your thing, don't forget you have other crew members on your team with unique skills. I am sure one of them is good at writing. Ask for help. And of course, there is always Grammarly or CHATGPT to help.
If you are running short on time, grab my Welcome Guest Book and Crew Profile Templates. All it requires is to add the info of the yacht and crew members, and you are good to go! 👉 Get them here.
